Nobody reads emails, and marketing is hard!
We ran a stealth marketing campaign... and it turns out we were too stealthy.
Congratulations to Signs & Labels Hereford Ltd. And Ross Hughes, your reaction made our day!
Check out the work they do https://www.signslabelshereford.co.uk/
As a little experiment, we tucked a £250 account credit giveaway into the corner of some of our emails. We didn't do much, no big banners, no pop-ups, just a quiet nudge.
Our hypothesis? Hardly anyone actually reads the marketing bits in emails.
Our conclusion? Confirmed. Even the winner didn’t realise they’d entered, but certainly enjoyed the outcome!
So while we didn’t gain a tidal wave of new followers, we did gain some insight (every day is a school day):
? People skim emails
? Subtlety is overrated
? £250 credit is still a nice surprise, even if it sneaks up on you
Maybe we should come back with something a little louder next time...
Celebrating a Decade of Signage Excellence with Lavastar
Reflecting on a long-standing partnership built on quality, reliability and craftsmanship.
Geopolitical Volatility and the 'Rocket & Feather' Effect on the Sign Industry
Geopolitical instability is impacting everything from aluminium billet to shipping lead times, with "rocket and feather" pricing rearing it's ugly head to make things worse.
Contact
- 0118 981 5343
07931 873 706- sales@ashbytrade.co.uk
- Ashby Trade Sign Supplies Ltd
- Basingstoke
- Hampshire
- RG24 7NG
