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Ashby Trade Sign Supplies Ltd
Basingstoke
Hampshire
RG24 7NG

Registered Citation ISO Certification badge. Quality management; ISO 9001: 2015

Certificate No: 450782024

Approved Fabricator: Perspex Distribution Ltd

© 2026 Ashby Trade Sign Supplies Ltd

Nobody reads emails, and marketing is hard!

19/06/2025

Signs & Labels Hereford Ltd receiving a prize from Ashby Trade Sign Supplies Ltd

Congratulations Signs & Labels!

We ran a stealth marketing campaign... and it turns out we were too stealthy.

Congratulations to Signs & Labels Hereford Ltd. And Ross Hughes, your reaction made our day!

Check out the work they do https://www.signslabelshereford.co.uk/

As a little experiment, we tucked a £250 account credit giveaway into the corner of some of our emails. We didn't do much, no big banners, no pop-ups, just a quiet nudge.

Our hypothesis? Hardly anyone actually reads the marketing bits in emails.

Our conclusion? Confirmed. Even the winner didn’t realise they’d entered, but certainly enjoyed the outcome!

So while we didn’t gain a tidal wave of new followers, we did gain some insight (every day is a school day):

? People skim emails

? Subtlety is overrated

? £250 credit is still a nice surprise, even if it sneaks up on you

Maybe we should come back with something a little louder next time...

Recent news

An Ashby trough light in the snow with a bauble hanging off the end. The text displays Ashby's Christmas ordering timetable for 2025.

Christmas shutdown info (and a big thank you)

Plan your signage projects around Ashby’s Christmas 2025 shutdown. Check last order dates for each lead-time, the final same-day despatch on 17 December and when we reopen in early January.

Front cover of the July/August 2025 edition of Sign Update, featuring the Ashby 3D Sign Builder

Sign Builder hits the front cover

July/August edition of Sign Update is out now

Signs & Labels Hereford Ltd receiving a prize from Ashby Trade Sign Supplies Ltd

Nobody reads emails, and marketing is hard!

Who knew giving money away would be so tricky...