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About Ashby

A view of the Ashby Trade Sign Supplies showroom
Our showroom! Visitors always welcome!

A Little About Us

We’re a supplier to the UK sign industry based in a 32,000 square foot factory just off the M3 in Basingstoke, Hampshire. Over the course of our near 30 years in the industry we have built up a highly extensive range of machinery, skills and knowledge that enables us to supply attractive, durable and relevant sign systems within the UK and Ireland. We pride ourselves on our ‘over the phone’ pricing, live on site pricing, our rapid turn-around times and high-quality product. We manufacture sign products for every situation, hold unrivalled stock of aluminium extrusions and offer a wide range of additional services from printing and application to drilling and welding. That’s why we’re the manufacturing partner of choice for over 2000 Sign Makers.

Our factory, during a rather dramatic looking winter sunset

Why we’re the supplier you're looking for...

At Ashby Trade Sign Supplies, we manufacture cut-to-size aluminium sign blanks, road signs, fabricated trays and bespoke signage solutions to meet a wide range of trade requirements. All our signage can be professionally finished in-house - whether that’s powder coating, digital printing or panel preparation. We also stock a comprehensive range of sign fixings and finishing products, making us a true one-stop shop for your project needs.

But why choose us?

In 2001, American economist George Akerlof shared the Nobel Memorial Prize in Economic Sciences “for their analyses of markets with asymmetric information.” In simpler terms: how can a customer be sure they’ll receive quality - an orange - and not a dud - a lemon? This idea is famously known as Akerlof’s lemons problem.

One answer is longevity. Businesses that last are businesses that deliver. In the UK, only 8–10% of manufacturing firms remain in operation after 30 years. Ashby, having supplied the sign trade since 1996, is well on the way to reaching that milestone. Our long-standing success is built on customer satisfaction, repeat business, and supply chain resilience - even in the face of sector-wide and global disruptions.

Another signal of trust? Pride in place! Visiting a potential supplier and finding a run-down, disorganised workspace is a red flag. At Ashby, we’ve invested heavily - not just financially - in creating a clean, modern, and efficient working environment. One compliment we never tire of hearing: "Your place is really well looked after!"

In nearly 30 years of operation, we’ve continually refined and consolidated our manufacturing processes to deliver high-quality signage with consistent, competitive lead times. We’re proud to be a supplier our customers can rely on - today, and in the years to come.

Our BSGA Commercial Partner Badge & our ISO 9001 Quality Management Certification Badge
Our BSGA Commercial Partner Badge & our ISO 9001 Quality Management Certification Badge

Our Badges of Pride

Embarking on a new business relationship can be daunting. How do you build the confidence to take the plunge and work with a company for the first time? What qualities are you hoping to see from a potential partner or collaborator? We understand it can be hard to separate the wheat from the chaff. Everyone claims to be the best, develops flamboyant websites and writes flowery blog posts to sell their greatness. We prefer a 'seeing is believing' approach. With that in mind we are proud to display our hard earned badges of ambition and professionalism!

As a display of our ongoing commitment to both product quality and customer service, we have partnered with the International Sign Association UK, powered by the British Sign & Graphics Association, who's logo is recognised nationwide as the mark of a quality sign maker. We're proud of our efforts throughout the company's history and this badge truly validates those continued efforts.

But we're not done yet. As a further sign we're not just serious, we're also the real deal, we proudly display our Citation ISO 9001 certification badge! ISO 9001 is the world’s most recognised quality management system Standard. It’s a testament to how Ashby is committed to delivering quality and has customer satisfaction at its core. Our certificate can be viewed from the footer of the website, simply click the badge.

Our product range is diverse, our expertise extensive, and our core values enable us to deliver on your ambitions. We look forward to working together!